On the evening of March 8, we organized a private cocktail around securitization and more specifically to present Breedewee Opportunities. Following a selection of important players corresponding to the target group, we personally invited about twenty professionals who were pleased to attend.Read More
Le 8 mars au soir, nous organisions un cocktail privé autour de la titrisation et plus particulièrement pour présenter Breedewee Opportunities. Suite à une sélection d’acteurs importants et correspondants à la cible recherchée, nous avons personnellement invité une vingtaine de professionnels qui nous ont fait le plaisir de répondre présents.Read More
Securitization is a financial technique that consists of issuing financial securities (bonds) with a complex structure, involving several players. Technically, assets are selected according to the quality of their guarantees and are grouped together in an ad hoc company that acquires them by financing them through the issue of securities subscribed by investors.
These securities give investors the right to receive payments when settling trade receivables, or when making monthly payments for loans. Securityholders will recover their investment in the form of principal repayment and interest under the conditions defined for each sub-fund.
Securitization vehicles have been adopted for many years by many countries, such as the United States, the United Kingdom or France, as well as other countries of the European Union. Following the success of securitization in the financial world, the Grand Duchy has taken this path in turn and broadened, by the law of 22 March 2004, the range of financial services available on the market.
The law aims, on the one hand, to harmonize and balance the interests of companies wishing to extract certain assets from their balance sheet, so that they no longer bear the risk inherent in these assets. On the other hand, it protects the rights of investors who finance the organization’s acquisitions and bear the risks associated with these assets.
This technique has advantages for both initial lenders and originators. For example, by allowing them to reduce their costs and increase their financing capacity while continuing to meet regulatory capital requirements. But also for investors and markets, and could even have more general social and economic benefits.
For example, here is the financial package
of our securitization company, Breedewee Opportunities S.A.
Securitization: Which interests for investors?
- Historical performance of these products in line with expectations/ratings of the tranches
- Search for yield in a context of low interest rates and abundant liquidity
- Alignment of interests and initiatives to make the market more readable
And for project owners?
- Diversification of financing tools
- Indirect source of liquidity through the use as collateral in central bank liquidity operations or private operations
- Alignment of interests
A securitization company shall provide, on the one hand, that investors and creditors of the securitization vehicle may validly waive the right to take enforcement action against the securitization vehicle and to assign it to bankruptcy and shall specify.On the other hand, that the rights of investors and creditors of a securitization company are limited to the assets of the securitization company or the sub-fund to which they are attached. Creditors and investors may agree to make their claims subordinate to those of other creditors or even certain investors.
A new tool exclusive to Luxembourg, Viréo has created a start-up offering several services for resident and non-resident employees and employees. It was during a private presentation evening that took place on December 17 in our offices that we were able to discover the specific features of the tools offered.
An innovative concept
Until now, Luxembourg did not offer services for individuals to file their tax returns online. It is from this observation that MyTax was born. As the leading Luxembourg and cross-border tax advisor, this tool offers you the opportunity to answer specific questions in order to automatically complete your tax return.
For your taxes: optimize your expenses
There is one certainty for the majority of taxpayers (whether resident or non-resident): paying taxes, at source or at the time of taxation, is a duty of citizenship. However, do you still have to pay the exact amount… That is why some taxpayers have to (or should) file a tax return.
Indeed, a large majority of taxpayers do not simply enjoy their rights and/or tax benefits in an optimal way. This leads to a simple observation: many taxpayers pay too much tax without even knowing it!
For your health: improve your well-being
Figures show that in Luxembourg, a majority of employees admit to suffering from periods of depression. 20% of them consider themselves on the verge of burn-out. That’s why Vireo created MyScan, which takes care of your well-being.
With a series of questions to assess your mental health, the start-up will be able to offer you services and tools to help you improve this point. For this, they trusted a recognized medical engineer. The latter was able to transcribe his knowledge and experience into a neutral and rational digital form.
Above all, the possibility of training for free was add, as many times as you wish. The goal: to be more focused in different areas such as concentration, speed, reflexes, etc. You will discover that very high level athletes use his methods on a daily basis. The progress and results obtained are irrefutable proof of its perfect mastery of the tool in all simplicity but in all efficiency.
For your safety: choose the best insurance
MyNeed allows you, thanks to European insurance broker partners, to find the insurance services that best suit your needs and budget. Their main priority, and added value, is the neutrality provided in the advice provided to you. To achieve this in Luxembourg, it was essential to move away from the traditional functioning of agents linked to a single company.
Indeed, whether or not you are a resident of Luxembourg, MyNeed can offer you all the necessary property, personal and/or savings/investment insurance depending on your needs. This is true whether you have economic interests and/or property in Luxembourg or abroad.
For your protection: get advice from lawyers
Viréo provides you with a team of lawyers with recognized talents who are selected according to their specializations on the basis of strict criteria. These lawyers can help you, advise you and defend you through MyLaw.
They will help you deal with sensitive situations, with the logical exception of any dispute with your employer. The fees that will be proposed to you for these interventions have been negotiated in such a way that you obtain effective assistance at privileged conditions making the advice more accessible to each of you.
A service provided by the employer
Vireo’s main target is employers in the Grand Duchy. They propose a subscription model that companies offer to their employees to increase their well-being at work and promote additional services that improve their purchasing power.
A kind of new Tax Concierge Service, with an optimized and simplified user experience so that it is now child’s play!
Would you like more information about this service? Contact us so that we can put you in touch with the sales team.
Organizing a meeting outside your usual offices will help you achieve defined objectives upstream, for your teams or your clients.
External meeting rooms
There are several advantages to outsourcing your meetings to a new location. The first is for your employees. In order to motivate them, boost their creativity and strengthen team cohesion, taking them out of the office is a very good solution, practiced by more and more companies.
Enjoy warm, uniquely decorated places where the innovative spirit is at the heart of the spaces at your disposal. Changing the atmosphere, taking possession of other meeting rooms, breaks the routine and will have a direct impact on the morale of your teams.
For your clients, whom you always receive in your offices, moving to a new location and offering them a meeting in an original meeting room will make them more comfortable.
Giving attention to your prospects or customers, by showing them that you are making an effort to welcome them, will give them a special feeling. An equipped meeting room, with neat decoration and top-of-the-range furniture, will make them aware of the importance you attach to them.
Booking and privatization
Organizing an outdoor meeting is not that complicated! Indeed, the spaces offering the rental of meeting rooms in their premises take care of all the necessary elements for your comfort. Coffee, water, projector, whiteboards, all the tools can be combined according to your needs so that your meeting goes smoothly.
In order to guarantee the confidentiality of your exchanges and your well-being, the meeting rooms at our disposal are reserved in advance, and privatized for your company during the defined time.
Why a meeting in an atypical place?
Choosing an original and upscale location gives you the assurance of offering a different setting to participants. Much more than a simple meeting room, this place must allow you to achieve the objectives you have set beforehand.
Here is a non-exhaustive list of three reasons to choose a top-of-the-range room with a welcome and services “like at home”.
Break the routine
Changing traditional corporate and impersonal meeting rooms in hotels means giving yourself the opportunity to break out of traditional codes. To propose a new framework, for everyone, but also for fun. It also reflects the image of an innovative company, both internally and externally.
This also applies to other professional events such as a company seminar. You have the possibility to book a place where the decoration and atmosphere, and the service of the service provider’s dedicated teams, will put you in optimal conditions.
Your employees and customers will be more open minded thanks to this different framework, which changes them from more institutional places. Participating in a meeting on a neutral and friendly field will make it easier to interact, especially during a strategic meeting with a key client. Without altering your objectives defined upstream, an original and atypical meeting room will create a climate of trust, which will be beneficial to you.
If you prefer a warm meeting room, equipped with the necessary equipment and where a team takes care of the logistics, you can concentrate entirely on your appointment. Optimal conditions where decision-making is facilitated.
This article was initially published on Silicon Luxembourg
Growth Hacking, Clickbye’s obsession
Many articles, books, podcasts and videos will tell you how to start to hack your growth after famous examples such as Airbnb, Dropbox or PayPal. But only a few tell you why you should really focus on it instead of doing “classic” marketing (I say it with a capital Love to all the marketers that are doing a great job–no offense intended). If you have ever seen a video of the British-American author and motivational speaker Simon Sinek, you know how important it is to start with why. And if you haven’t, I highly recommend you check out his TEDx video. It’s very inspiring.
It’s the SMART thing to do
Whether you’re a startuper, an entrepreneur (a startuper is an entrepreneur but an entrepreneur is not necessarily a startuper, but let’s hold that debate for another article) or an employee, you know how important growth is. Isn’t that why in most companies we define SMART goals (Specific, Measurable, Attainable, Realistic, Timely)? And this in order to make sure we can grow our revenue, margins, leads, efficiency and our ROI?
Growth is a necessity, and you already know that. But as a startup, it is the essence of who you are (as we will see in the next paragraph). It is growth that testifies to the world that your product interests people, that you have reached the important “Product/Market fit” milestone, and that you are “sexy enough” (VC words) for investors. We (as a startup community) are thus searching for this famous traction that Business Angels and VCs talk so much about, just as people used to search for gold a century ago. You can have the best product in the world, but if nobody knows about it, you are simply one (very beautiful) star in the universe, sparkling but unnamed. As a startup, we had to find the best way to make Clickbye shine brighter than most others with the few resources we have.
“As a startup, you need to grow to enter a market, to challenge the status quo, to become big enough to survive.”
Growing is not only a startup issue. For many companies, growing is surviving. There’s nothing really new about it because it’s in our DNA as human beings. Humankind has been doing it for thousands of years to survive and evolve, and we will still be doing it in the coming centuries. Startups are species too, and they need evolution.
Paul Graham, founder of Y Combinator (the US acceleration program where Airbnb, Dropbox and Stripe took-off) wrote a reference article in 2012 called “Startup = growth,” in which he explains the difference between a startup and a regular company, and why it’s all about growth. As a startup, you need to grow to enter a market, to challenge the status quo, to become big enough to survive. As a well-established company, you have to stay alert to make sure someone is not taking the market from under you because you are too lazy to improve yourself (Uber and taxis). It’s hard to climb to the top, but it’s also hard to stay there. To survive you have to stay alert to your ecosystem. That’s why growth can be internal as well as external.
“Making sure your users are happy and that they are more than happy to recommend you is a part of growth and therefore, an important part of growth hacking.”
To build a community
We all still have in our memory the huge acquisitions of Instagram and WhatsApp to Facebook in the past years. Facebook was not buying the technology because they already had it with Slingshot (it’s normal if you didn’t hear much about it) and Messenger. They were after Instagram and WhatsApp’s brand and most of all their user database. Instagram and WhatsApp had many loyal users and active newbies. The dream of any startup! Too often people confuse Growth with Customer Acquisition. How you retain your current users/clients and push them to refer you is just as important as how you acquire new users.
Everybody knows the importance of building a community. However, with daily operations, more “urgent” matters, and short-terms goals, it’s not easy to keep growth in mind. As an entrepreneur or a leader, you are looking for people to spread the word, such as ambassadors, sponsors, beta testers, influencers or anyone that is ready to testify and vouch for your product or service.
Not convinced? How did you learn about Airbnb? And about Uber? “I don’t remember but I think it was a friend who told me about it”. Exactly! That’s why community is important. Making sure your users are happy and that they are more than happy to recommend you is a part of growth and therefore, an important part of growth hacking.
“We decided to follow the AARRR framework developed by Dave McClure. AARRR stands for Acquisition, Activation, Retention, Referral and Revenue.”
To be ROI Efficient
Despite popular opinion, growth hacking is not magic. I didn’t hire an anti-social geek that did his mojo by himself. Growth hacking is a mindset in which my team and I hypothesize, experiment, perform, measure and repeat, repeat, repeat! (I know it sounds a bit like a sport’s coach). Of course, marketing is part of it, but not the whole. Product optimization is as important as marketing. If you have great marketing but an “ok” product, it’s like putting water in bucket with holes (you might have already heard this example). Same thing for the product, you can have the best product in the world, but if nobody knows about you, it’s useless (cue the star example I gave in the part 1).
That’s why we decided to follow the AARRR framework developed by Dave McClure. AARRR stands for Acquisition, Activation, Retention, Referral and Revenue. Keeping these 5 main pillars in mind when you are looking to grow and experiment will shape your business approach to keep your competitive advantage or to win it from your competitors optimizing the resources you have. Money can bring laziness while lack of money or human resources inspires creativity—you just don’t have the choice. Your survival depends on it.
“Growth Hacking gives you the opportunity to fix SMART goals, as it’s all about measurement and metrics, to make sure you keep in mind your goals, so you learn and succeed.”
To stay (or become) agile and resilient
Having this experimental approach on your marketing or your product development team will help you save money and grow efficiently. Twitter is a perfect example, as shown on the image below. Once they went from 1 test every 2 weeks to 10 tests per week, their growth changed significantly.
If you can’t measure the impact of your experimentation, it’s not growth hacking. And that’s how we make sure our experimentations are in line with your goals. And once you find the right hack that works for you (unfortunately it’s different for most of startups), your growth will change, and your Customer Acquisition Cost significantly decrease. However, Growth hacking is not finding only one single hack, it’s an ongoing process. You keep finding hacks that work, and sometimes you find hacks that don’t.
Clickbye is a travel startup in a very competitive travel ecosystem, it was (and it still is) important that we find the best way (at our humble scale) to compete without spending hundreds of thousands of euros (that we don’t have any way) in Facebook Ads and Google AdWords. Efficiency and experimentation are key. Growth Hacking gives you the opportunity to fix SMART goals, as it’s all about measurement and metrics, to make sure you keep in mind your goals, so you learn and succeed. As Michael Jordan once said, “To learn to succeed, you must first learn to fail.”
Maison Breedewee is developing a varied and complete eco-system to meet the needs of professionals and entrepreneurs as part of their development.
Deploy throughout Maison Breedewee
Through our Partners Club, we bring together complementary skills by creating new structures that aim to offer new services to professionals.
Based on this, and installed directly on our premises, Abroad Fiduciaire allows us to manage our clients’ accounts, create new structures and support managers in the management of their companies.
To complete these services, a new entity has just been created: Breedewee Opportunities S.A., the securitization company of the Breedewee House. The main purpose of this company is to offer bond structuring to companies seeking financing for their expansions.
Starting from the observation that the entrepreneur/project manager is constantly looking for financing, we have decided to combine our skills to offer this solution to our customers.
Strong values thanks to Breedewee Opportunities
The latter has two major advantages:
- The first is a bond issue structuring within a secure and recognized framework in Luxembourg including asset engineering (lawyer, chartered accountant, custodian bank and securitization company). Indeed, we offer our customers a turnkey solution in “plug and play” mode after validation and analysis of projects by our teams.
- The second is that the company has, through Breedewee Opportunities S.A., access to a product that meets market standards to attract third-party investors.
Maison Breedewee also assists project leaders in the design of this obligation and in the marketing of this title.
If you have any questions, you can contact Mr. Olivier Danhiez by e-mail at the following address firstname.lastname@example.org which will provide you with more details and conditions to join our securitization company Breedewee Opportunities S.A.
Focus on a member of the Breedewee House Business Club: Philip Grother, founder of Test My App. Its goal is to help start-ups, entrepreneurs and companies to collect qualitative user feedback on their application/website.
Can you introduce yourself in a few lines?
I arrived in Luxembourg in 2012, and became an entrepreneur in 2015 with my company Stepping-Stone. I support companies in their growth, focusing on long-term strategy and win-win relationships. One of the initiatives I have implemented since 2017 is Test my App.
What’s Test My App?
Test my App allows companies that develop an application and their website to bring users together around them at several events throughout the year. These events are intended to put the application in the hands of users to give their opinion and ask their questions directly to entrepreneurs.
These events are spaced several months apart so that at each iteration entrepreneurs can implement the necessary changes and return to the next event with the new version and new questions to ask users. The application and website may be in its infancy or already accessible to the general public. To date, the applications that have been tested are: Unyte, Wafer, Yollty, Supermiro, Clickbye, Mileswap and he already has several others in the agenda.
Quelle est votre cible ?
En ce qui concerne les entrepreneurs, nous accompagnons aussi bien les startups que les entreprises établies. Il suffit d’avoir envie de mettre son application entre les mains d’utilisateurs et avoir l’ouverture d’esprit pour pouvoir les écouter. Nous organisons des événements publics, auxquels tous les utilisateurs sont les bienvenus, donc tous les profils d’utilisateurs peuvent être intéressants pour les entrepreneurs.
Par contre, nous organisons aussi des événement privés, auxquels seuls sont invités ceux qui correspondent à des caractéristiques précises, que le client pose lors de l’entretien de collaboration.
Pourquoi êtes-vous devenu membre du Business Club Maison Breedewee ?
Marie-Rébecca Ruivo m’a présenté à Laura Montereau quand nous discutions de Test my App et j’ai pu y organiser un événement. Je suis tombé sous le charme de l’endroit, qui ne manque pas de petit recoins dans lesquels on peut avoir de vrais échanges, aussi qualitatifs que les locaux eux-mêmes.
Selon vous, quel est le plus gros avantage de la Maison Breedewee ?
Quand on arrive chez Maison Breedewee, on se sent très rapidement chez-soi, et on prend vite goût à la qualité des locaux. Hormis la beauté des murs, ainsi que les fauteuils confortables qui rendent les heures de travail très agréables, il y un vrai sens de communauté et de partage qui ne manque pas, lui aussi, de nourrir l’envie de travailler mieux les projets, avec des individus de grande qualité.
Comment pouvons-nous vous contacter ?
ABROAD Fiduciaire is an accounting and auditing firm, present in Luxembourg since 2002, and a member of the Luxembourg Order of Chartered Accountants.
The importance of a trusted partner
Accounting is the basis of the information system necessary for all relevant decision-making. Accounting expertise is a multidisciplinary training that expands and becomes more complex in an international context.
The fiduciary’s missions are broad and complete:
- Preparation and establishment of the annual accounts
- Production of accounting documents
- Contractual audit
- Various accounting assignments
- Participation in the process of preparing accounting and financial information
- Advice on business creation
- Management consulting for growth operations
- Tax management, etc.
ABROAD Fiduciaire advises you at all stages of your company’s development. But also in the sustainability of your professional and personal assets, with a family office approach. A totally committed team is at your disposal to analyse your needs and respond to them as best as possible, in line with your budget.
Company set-up in Luxembourg
To carry out a commercial activity in Luxembourg, the ABROAD Fiduciaire team will be able to explain to you the specificities of the market and the obligations required by type of activity. The exercise of a commercial activity requires the existence of a lease that can be set up by Maison Breedewee thanks to its working space.
The manager or administrator of the company must be a physical person with a permit of establishment. Its achievement is linked to criteria of good repute, training, diplomas and professional experience. The manager must be able to come to the office regularly to administer the company.
ABROAD Fiduciaire advises you at all stages of your company’s development, being your only trusted, privileged and global interlocutor.
Opportunités d’affaires pour votre développement
Notre objectif commun : transformer votre idée business en opportunité et participer à votre réussite.
ABROAD Fiduciaire est implantée chez Maison Breedewee, où nous développons un business club à Luxembourg. Notre concept a pour objectif de rassembler des personnes autour de passions personnelles et professionnelles communes. Chaque semaine l’organisation d’événements rassemble et rapproche de nouveaux acteurs en quête de nouveaux projets et opportunités. Un environnement proche des start-ups favorise la créativité et génère beaucoup d’énergie positive.
Business opportunities for your development
Notre objectif commun : transformer votre idée business en opportunité et participer à votre réussite.
ABROAD Fiduciaire is located at Maison Breedewee, where we are developing a business club in Luxembourg. Our concept aims to bring people together around common personal and professional passions. Every week the organization of events brings together and brings together new actors in search of new projects and opportunities. An environment close to start-ups encourages creativity and generates a lot of positive energy.
Specialized in creating hotel DNA, Travelsify targets a B2B audience to help them create/manage their brand, improve their customers’ experience and optimize the use of data.
First platform dedicated to the creation of hotel DNA
“Personalization is a matter of trust and hotels are experiences, not products. “: In this spirit, Travelsify Hotel DNA™ was created, the first content platform in the world that characterizes each hotel with a unique weighted sequence of metadata defining the experience.
By analyzing more than 160 million comments from travellers and experts, Travelsify extracted 34 key features of the hotel that matter to travellers when booking.
Travelers can now reliably search and compare hotels around the world to find the experience they are looking for.
Today, online booking platforms and hotel groups still rely on outdated facilities to describe hotels as travelers share their experiences. Travelers talk about these concepts because it is important to them.
Since 2016, the start-up has already proven its worth
Created in spring 2016, the private company is based in Luxembourg and managed by 3 experienced entrepreneurs from the fields of technology, Big Data and personalization: Bruno Chauvat, Alexandra Fernandez Ramos and Dr Alexander Weber.
Travelsify employs more than 15 people in Luxembourg, from 7 different countries, several of whom hold doctorates or experts in linguistics.
In March 2017, Travelsify, the first platform in the world dedicated to creating hotel DNA based on the experience of travelers, raised €2 million from Business Angels in Luxembourg and with the support of the Ministry of Economy in Luxembourg.
Today, it is the leader in its category and is constantly evolving. AccorHotels.com has even announced the launch of its unique travel search engine, MoodMatch, using Travelsify’s technology.
To enable its deployment, manage its customer appointments and increase its networking, Travelsify has chosen to join Maison Breedewee’s Business Club since the beginning of 2018.
Located a few hundred meters from its Luxembourg premises, the House represents an extension of the start-up for its team meetings and professional discussions.
More info: www.travelsify.com